As a luxury real estate professional, you are always looking for ways to differentiate yourself and stand out to potential clients, which requires you to understand the fundamentals of selling, the needs of your affluent clients and the ability to motivate yourself to succeed. While staying up to date with the latest news and tips is a good place to start, you’ll find this valuable information from the following authors we’ve compiled for you. Check out these four best books for luxury real estate professionals, all of which offer practical applications that will come in handy in your daily work.

Ditch the Pitch: The Art of Improvised Persuasion by Steve Yastrow

The book Ditch the Pitch: The Art of Improvised Persuasion is a must read for luxury real estate professionals. As the founder of a successful strategy consulting firm, Steve Yastrow offers a new perspective on the traditional way of selling and presenting by suggesting his readers ditch the scripts and improvise the conversation. Although it might seem a bit risky in practice, there is a method to its insanity. Yastrow has organized the book’s advice into six transparent habits and techniques so that it is easily digestible for every reader to follow.

Bonus: It’s completely FREE for Institute members, so be sure to claim your copy!

Rich Buyer Rich Seller: The Realtor’s Guide to Marketing Luxury Homes by the Institute for Luxury Home Marketing

“If understanding and meeting the needs of affluent home buyers and sellers is your goal, this book is for YOU.”

According to the National Association of REALTORS® blog, Rich buyer Rich seller of The Institute was voted one of the top three real estate guides. Throughout this engaging guide to marketing luxury homes, you’ll find advice on how to better understand the needs of your affluent clients (buyers and sellers), as well as other advice on how to market successfully. luxury properties.

Even if you already own a copy of the old edition of this book, we recommend that you get the latest expanded edition with even more information. Log in to your ILHM account today to request your copy.

The 12 week year: do more in 12 weeks than others in 12 months by Brian Moran and Michael Lennington

Looking to increase your productivity and further achieve your goals as a luxury real estate professional? The 12 week year is a must read. This New York Times bestseller reframes the way you plan your annual goals and plans into a shorter twelve-month execution cycle. This mindset will push you to achieve more goals because the strict schedule will decrease complacency and increase urgency.

The layout of the book is a straightforward practical guide, so you will be able to easily apply the concepts and advice offered to your work in the luxury real estate market. Written by top organization and execution experts, this book could help you revolutionize the way you do business.

Kiss, greet or shake hands by Terri Morrison and Wayne Conway

At Terri Morrison and Wayne Conway Kiss, greet or shake hands: the guide to doing business in more than 60 countries is considered the passport to international business etiquette. Working in luxury real estate often requires interacting with affluent people from all walks of life. Understanding and following your customers’ business protocol and etiquette is essential if you want to build relationships, show respect, and earn the trust of your buyers and sellers.

This book provides a step-by-step guide to international business protocol and valuable information on managing business interactions with grace, respect and appreciation for different cultures. It’s also a great guide to keep in mind when creating your marketing strategy for various clients.

Add these books to your library and share them with the Institute

Whether you’re looking to deepen your understanding of different cultures, optimize your productivity, or reframe your marketing strategy, there’s sure to be a book on this list that will help you achieve your goals. From there, you’ll gain new insights that can help you stand out in the competitive luxury real estate market. Now pick your favorite and share your findings with us!

As a member of the Institute, you will have access to ready-to-use marketing tools that will strengthen your marketing strategy and gain valuable insights from top experts in the luxury real estate industry. The Institute also offers a wide range of resources to invest in yourself at any stage of your luxury real estate career, so give yourself the gift of career growth today as a luxury real estate professional and contact us today.

Diane Hartley is the president of the Institute for Luxury Home Marketing, a leading independent education and designation authority for real estate agents working in the upper-tier residential market. Hartley brings her passion for luxury marketing and more than 20 years of experience growing and leading businesses to her role as President of the Institute.

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